I imagine this goes one of two ways - the trajectory as That's How You Write A Song had which was midtable for being 'unique' and 'cheerful' or the way of plummeting to the bottom of the table.

It may sound hypocritical of me as someone who does like certain happy-clappy songs like Belarus 2017 but songs that are so in-your-face saccharine and terminally delightful do my fucking head in. I will say that the message of both song and video, sure, is something to live by, treat people respectfully and that he did everything himself but I'm not the type of person to try and cheer up with something like this.